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[CEO interview] CEO of Volkswagen Financial Services, Mr. Frank Czarnetzki

  • 기사입력 2013.09.03 21:55
  • 기자명 이상원

[AutoDaily] The sales of Volkswagen Group are increasing rapidly in the domestic market.
  
Volkswagen group consisting Germany's leading luxury car brand Audi and Volkswagen, premium sports car Porsche, and high-end sedan Bentley sold 26,005 in the domestic market as of Jul.
   
It accounts for 29% of total domestic sales of imported cars and the number is 2,800 units more than BMW group consisting BMW, Mini, and Rolls-Royce.
  
The market share would be up to 30% if you include commercial vehicles brand Scania and MAN and high-class two wheeler Ducati.
  
The Volkswagen Group's growth is backed by a world-class product quality and reliable Volkswagen financing program.
 

Car financial services should combine brands with car finance and provide appropriate and affordable car product to customers quickly and reliably.
  
For the financial sector Volkswagen Group were dependent on domestic companies just few years ago. In 2010 Volkswagen Financial Services AG established the Volkswagen Financial Services Korea which is 100% car finance subsidiary of Volkswagen Group in Germany and has been providing financing directly.

Volkswagen Financial Services Korea officially launched on Sep 2011 shows rapid growth. It is confidently expected to achieve 1trillion won in assets and 30,000 customers in the end of this year.
  
In particular, the main brands such as Volkswagen and Audi show strong growth this year so Volkswagen Financial Services is likely to emerge as auto loans financial institutions so they will move ahead of BMW or Mercedes-Benz’ financial companies soon.
  
CEO of Volkswagen Financial Services, Mr. Frank Czarnetzki who established this company in Korea said, "We have planned for a long haul so it could be possible to settle down on Korea market in short period. We’ve made customer care program for Volkswagen and Audi customer and contribute to the cultural development of the domestic car market, and promote sustainable growth, so the results of those efforts have come to fruition.”
  
Mr. Frank Czarnetzki was appointed as representatives of Volkswagen Financial Services Korea on Feb 2011. He graduated from Bank Academic Frankfurt in Germany and he is a 24year financing specialist in this field.
  
He emphasized that the most import factor we could achieve 30% of Volkswagen and 40-50% of Audi penetration rate less than 3 years is “fairness business.”
  
The case of the other competitors, they try to hide or do not deliver interest rate and exact details information to car finance customers so it is difficult to understand the point, but Volkswagen Financial Services provides accurate, honest information to make customers clearly understand.
  
Customers are truly reliable and trust our brand, he said.
  
Even though the car value of dealers can vary the interest rates provided by Volkswagen Financial Services are equally applicable anywhere, so customers can use our products without doubts.
   
Furthermore Volkswagen Financial Services Korea manages customer information thoroughly so they won’t be annoying to get commercial for any other products.
  
He also emphasized they provide ‘One-stop specialized service.
When you visit the showroom for purchasing Volkswagen or Audi vehicle, our financial counseling professionals (Financial Advisor) could assist you to check the creditworthiness and loan amount so it is possible to find the best financial products and the design fit on you.
    
In particular, the screening procedure is greatly simplified.
  
Volkswagen Financial Services Korea recently provides the same financing service to MAN Truck and Bus.  
Mr. Czarnetzki said "On the basis of know-how through a variety of experiences we provide the most efficient and attractive products to MAN Truck and Bus customers and in the near future we will provide more services for other brands such as Lamborghini, Bentley, Ducati to strengthen the link between Volkswagen group brands and customers"
  
He expressed the view of car-poor phenomenon "40 to 50 percent of Volkswagen and Audi purchaser choose our financing program, and the number of balloon cases is only about 3% so the opinion balloon causes car poor phenomenon is inadequate.”
 
"In accordance with our principle from the previous step of purchase we have to notice customers why we charge low monthly payment and high deferred amounts in future notices" and "we encourage customer to make  deliberate choice so prevent reckless use of the product" he said.
  
For the recent penalties imposed to imported car financial companies he said "South Korea is basically fair to foreign companies for business opportunities but in some cases unfair situation has occurred" and "I hope government and foreign companies could have better method to communicate for any news or changes."
  
He also mentioned the social contribution "Foreign companies in Korea should be helpful to society so we are considering how we could contribute to society."
  
Future goals as managing director, he desire to increase full-time employees as much as he could and make a workplace they are proud of themselves as Volkswagen Financial Services members.

 

In addition, the greatest hope is to make Volkswagen Financial Services Korea customer number one choice for financing products.
  
He is a fan of Korean traditional rice wine not German beer or European wine and enjoy cycling with family not weekend golf.  His efforts to understand Korean society can be glimpsed during interview.

 

 

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